Unit 3
海报 Posters
一、写作技巧
海报是人们日常生活中最为常见的一种招贴形式，通常贴在人来人往的地方，告知广大群众大多是喜闻乐见的消息，如电影、戏曲、球赛、文艺演出、商品报道等等，其性质类似广告，有的还配以绘画以增加吸引力。海报中通常写明活动的性质，活动的主办单位、时间、地点等内容。海报的内容力求简明扼要，形式做到新颖美观。
海报的格式通常有三部分组成，即标题、正文和落款。
(一) 标题 (Subject Line)
海报的标题是一则海报的宣传“窗户”。因此标题的撰写尽量做到简洁明了，新颖醒目，抓住读者的兴趣和注意力，使人看了“一读钟情”。海报的标题形式通常有两种：一是直接使用“海报(Poster)”一词；另一种则是根据海报的内容，撰写标题。例如：
例1
POSTER
例2
FOOTBALL MATCH
All Are Warmly Welcome
(二) 正文 (Text)
海报正文是海报的核心部分，它是对海报标题的具体描述。语言要求形象生动，简明扼要。做到既有鼓动性，又不夸大其词。正文的常见表现形式有：简介说明式、文学描述式、美术设计式。例如：
例1
POSTER
Nowadays, many parents are worrying about their children’s learning. Please take it easy, the Student Union of Zhejiang University will assist you in making excellent tutors. Charge is low, only 10 yuan for one hour. But the assistance is really great and your child will be number one in the class very soon.
Time for tutoring is at parent’s disposal.
Please contact Miss Wang Li at the number 8118180 ext: 1234
The Student Union
Zhejiang University
Feb. 16, 2004
例2
Ball For "2004
Hello, "2004
Goodbye, "2003
Just for you, we will have a ball.
Time: 7:30 p.m.,Apr.2
Place: Assembly Hall
(三) 落款 (Signature of Sponsor)
海报的落款要写明主办单位名称以及撰写日期。海报的落款通常写在海报正文的左下角，日期位于主办单位名称的下方，既可写在左下角，也可写在右下角。例如：
Basketball Match
Friendly Basketball Match
Evergreen School Team, Seattle, U.S.A.
Versus
The Attached High School Team, Zhejiang University Time: At 4:00 p.m. Saturday, April 3,2004
Place: On the Basketball Court in front of the Gymnasium Hall
The Physical Education Teaching & Research Institute. March 30, 2004
二、经典范文
例一：足球赛（A Football Match）
Poster
Welcome to the friendly football match to be held between Maths Department and Chinese Department on the football field at 3:00 p.m. on Saturday, Nov 10th , 2005.
Football Club
Thursday, Nov. 8, 2005 海报
数学系与中文系足球队将于2005年11月10日（星期六）下午3时在操场举行足球友谊赛，欢迎大家前往助兴。
足球俱乐部
2005年11月8日（星期四） 例二：影讯（Film News）
Film News
Qiuju Goes to Court , a very well-known Chinese feature film, will be shown in the Performance Hall of Music Department at half past six tonight. Admissions are by ticket. Tickets, one yuan for each, are available at room 103, Music Department.
Film Club
Saturday, Nov. 10
影讯
今晚六点半在音乐系排演厅放映著名国产故事片《秋菊打官司》，一律凭票入场，票价一元。售票地点：音乐系103室。
电影俱乐部
11月10日
例三：文艺演出（Artistic Performance）
English Play
Under the auspices of the English Club, an English play entitled Death of a Salesman will be presented at the college auditorium at seven o’clock on Saturday evening, Nov. 11, 2005. All are welcome to be present.
The Students’ Union
English Department
Thursday, Nov. 9, 2005
英文剧演出
由英语俱乐部主办的英文剧《推销员之死》将于2005年11月11日（星期六）晚七点在学校大礼堂上演，欢迎观看。
英语系学生会
2005年11月9日（星期四）
例四：商品大拍卖海报
GOOD NEWS
Summer Clearance Sales
All the goods on show are sold at twenty percent discount . Please examine and choose them carefully before you pay. There will be no replacement or refunding . You have been warned in advance. You are welcome to make your choice.
Personal Shopping Service 好消息
夏季清仓物资处理
本店陈列商品一律八折出售。请顾客们仔细看货，认真挑选。商品付款出门后不退不换，特此预先声明。如蒙惠顾，无比欢迎。
贝金森购物服务中心
Notes ：
1. auspice n. 赞助，支持。
Under the auspices of 由…主办或赞助的
2. entitle vt. 给... 权利(或资格) ，给... 题名，给... 称号。
e.g. a book entitled Adam Bede 书名为《亚当·比德》的一本书
3. discount n. 折扣
e.g. We give a 10 percent discount for cash. 现金付款，我们予以十折优惠。
4. refund vt. 退还（钱给某人）；如，refund the cost of postage 退还邮资
Refunding 退货
三、常用句型 USEFUL EXPRESSIONS
1. “Red cherry ”, a feature film, will be shown in the auditorium at 7:30 p.m. Friday, 20, September.
9月20日星期五晚7:30在大礼堂上映故事片《红樱桃》。
2. Admission by tickets, 3 yuan each.
凭票入场，票价每张三元。
3. Fare: 5 yuan. 票价五元。
4. Please apply at the Trade Union for tickets.
请到工会领票。
5. Admission free. 免费入场。
6. Admission tickets may be obtained on application to the Department of Recreation.
入场券请向文娱部索取。
7. ×× takes pleasure in inviting you to its ×× to be held at the Assembly Hall on Friday evening, Aug. 8, at 7:00 p.m.
×× （主办单位）敬请您光临于8月8日星期五晚7点在大会堂举行的××活动。
8. All are welcome to be present.
欢迎大家届时光临。
练 习 Exercises
I. Fill in the blanks with proper words模版填空
POSTER
Do you want to know the techniques to appreciate _______ [subject]? Please come to attend the lecture on ____________ [title of the lecture].
Lecturer: Professor _______ [person’s name], a famous aesthete in our province Time: __________ [date]
Place: Room No. ______ [number], _______[ Building number or name]
_____________________ [name of a department] ____________ [date] II. Translate the following into Chinese.英译汉
FOOTBALL MATCH
All Are Warmly Welcome
Under the auspices of the Student Union of our university, a friendly football match will be held between our team and the team of Chemical Engineering College on our football field on Saturday, May 27th, 2006 at 5:00 p. m.
The Student Union
Thursday, May 25
Key to Exercises
I. Fill in the blanks with proper words模版填空
Open-ended.
II. Translate the following into Chinese.英译汉
足球赛
由本校学生会主办的足球友谊赛将于2006年5月27日（星期六）下午5时在足球场举行，参赛队为我校队与化工学院校队。欢迎届时观战。
校学生会
5月25日（星期四）
Unit 3
海报 Posters
一、写作技巧
海报是人们日常生活中最为常见的一种招贴形式，通常贴在人来人往的地方，告知广大群众大多是喜闻乐见的消息，如电影、戏曲、球赛、文艺演出、商品报道等等，其性质类似广告，有的还配以绘画以增加吸引力。海报中通常写明活动的性质，活动的主办单位、时间、地点等内容。海报的内容力求简明扼要，形式做到新颖美观。
海报的格式通常有三部分组成，即标题、正文和落款。
(一) 标题 (Subject Line)
海报的标题是一则海报的宣传“窗户”。因此标题的撰写尽量做到简洁明了，新颖醒目，抓住读者的兴趣和注意力，使人看了“一读钟情”。海报的标题形式通常有两种：一是直接使用“海报(Poster)”一词；另一种则是根据海报的内容，撰写标题。例如：
例1
POSTER
例2
FOOTBALL MATCH
All Are Warmly Welcome
(二) 正文 (Text)
海报正文是海报的核心部分，它是对海报标题的具体描述。语言要求形象生动，简明扼要。做到既有鼓动性，又不夸大其词。正文的常见表现形式有：简介说明式、文学描述式、美术设计式。例如：
例1
POSTER
Nowadays, many parents are worrying about their children’s learning. Please take it easy, the Student Union of Zhejiang University will assist you in making excellent tutors. Charge is low, only 10 yuan for one hour. But the assistance is really great and your child will be number one in the class very soon.
Time for tutoring is at parent’s disposal.
Please contact Miss Wang Li at the number 8118180 ext: 1234
The Student Union
Zhejiang University
Feb. 16, 2004
例2
Ball For "2004
Hello, "2004
Goodbye, "2003
Just for you, we will have a ball.
Time: 7:30 p.m.,Apr.2
Place: Assembly Hall
(三) 落款 (Signature of Sponsor)
海报的落款要写明主办单位名称以及撰写日期。海报的落款通常写在海报正文的左下角，日期位于主办单位名称的下方，既可写在左下角，也可写在右下角。例如：
Basketball Match
Friendly Basketball Match
Evergreen School Team, Seattle, U.S.A.
Versus
The Attached High School Team, Zhejiang University Time: At 4:00 p.m. Saturday, April 3,2004
Place: On the Basketball Court in front of the Gymnasium Hall
The Physical Education Teaching & Research Institute. March 30, 2004
二、经典范文
例一：足球赛（A Football Match）
Poster
Welcome to the friendly football match to be held between Maths Department and Chinese Department on the football field at 3:00 p.m. on Saturday, Nov 10th , 2005.
Football Club
Thursday, Nov. 8, 2005 海报
数学系与中文系足球队将于2005年11月10日（星期六）下午3时在操场举行足球友谊赛，欢迎大家前往助兴。
足球俱乐部
2005年11月8日（星期四） 例二：影讯（Film News）
Film News
Qiuju Goes to Court , a very well-known Chinese feature film, will be shown in the Performance Hall of Music Department at half past six tonight. Admissions are by ticket. Tickets, one yuan for each, are available at room 103, Music Department.
Film Club
Saturday, Nov. 10
影讯
今晚六点半在音乐系排演厅放映著名国产故事片《秋菊打官司》，一律凭票入场，票价一元。售票地点：音乐系103室。
电影俱乐部
11月10日
例三：文艺演出（Artistic Performance）
English Play
Under the auspices of the English Club, an English play entitled Death of a Salesman will be presented at the college auditorium at seven o’clock on Saturday evening, Nov. 11, 2005. All are welcome to be present.
The Students’ Union
English Department
Thursday, Nov. 9, 2005
英文剧演出
由英语俱乐部主办的英文剧《推销员之死》将于2005年11月11日（星期六）晚七点在学校大礼堂上演，欢迎观看。
英语系学生会
2005年11月9日（星期四）
例四：商品大拍卖海报
GOOD NEWS
Summer Clearance Sales
All the goods on show are sold at twenty percent discount . Please examine and choose them carefully before you pay. There will be no replacement or refunding . You have been warned in advance. You are welcome to make your choice.
Personal Shopping Service 好消息
夏季清仓物资处理
本店陈列商品一律八折出售。请顾客们仔细看货，认真挑选。商品付款出门后不退不换，特此预先声明。如蒙惠顾，无比欢迎。
贝金森购物服务中心
Notes ：
1. auspice n. 赞助，支持。
Under the auspices of 由…主办或赞助的
2. entitle vt. 给... 权利(或资格) ，给... 题名，给... 称号。
e.g. a book entitled Adam Bede 书名为《亚当·比德》的一本书
3. discount n. 折扣
e.g. We give a 10 percent discount for cash. 现金付款，我们予以十折优惠。
4. refund vt. 退还（钱给某人）；如，refund the cost of postage 退还邮资
Refunding 退货
三、常用句型 USEFUL EXPRESSIONS
1. “Red cherry ”, a feature film, will be shown in the auditorium at 7:30 p.m. Friday, 20, September.
9月20日星期五晚7:30在大礼堂上映故事片《红樱桃》。
2. Admission by tickets, 3 yuan each.
凭票入场，票价每张三元。
3. Fare: 5 yuan. 票价五元。
4. Please apply at the Trade Union for tickets.
请到工会领票。
5. Admission free. 免费入场。
6. Admission tickets may be obtained on application to the Department of Recreation.
入场券请向文娱部索取。
7. ×× takes pleasure in inviting you to its ×× to be held at the Assembly Hall on Friday evening, Aug. 8, at 7:00 p.m.
×× （主办单位）敬请您光临于8月8日星期五晚7点在大会堂举行的××活动。
8. All are welcome to be present.
欢迎大家届时光临。
练 习 Exercises
I. Fill in the blanks with proper words模版填空
POSTER
Do you want to know the techniques to appreciate _______ [subject]? Please come to attend the lecture on ____________ [title of the lecture].
Lecturer: Professor _______ [person’s name], a famous aesthete in our province Time: __________ [date]
Place: Room No. ______ [number], _______[ Building number or name]
_____________________ [name of a department] ____________ [date] II. Translate the following into Chinese.英译汉
FOOTBALL MATCH
All Are Warmly Welcome
Under the auspices of the Student Union of our university, a friendly football match will be held between our team and the team of Chemical Engineering College on our football field on Saturday, May 27th, 2006 at 5:00 p. m.
The Student Union
Thursday, May 25
Key to Exercises
I. Fill in the blanks with proper words模版填空
Open-ended.
II. Translate the following into Chinese.英译汉
足球赛
由本校学生会主办的足球友谊赛将于2006年5月27日（星期六）下午5时在足球场举行，参赛队为我校队与化工学院校队。欢迎届时观战。
校学生会
5月25日（星期四）