A Study on International Commercial Etiquette and Its Significance
商务礼仪及其意义研究
学 号：
身 份 证 号：
姓 名：
院 系：外语学院
专 业：XXXXX
年 级：2008级
指导教师：xxx
CONTENTS
(TIMES NEW ROMAN 小三号加黑加粗)
INTRODUCTION„„„„„„„„„„„„„„„„„„„„.1
CHAPTER ONE ABCCCCCCCC„„„„„„„„„„„„„. 7
1.1 Abc„„„„„„„„„„„„„„„„„„„„„„„. 7
1.2 Abc „„„„„„„„„„„„„„„„„„„„„„„.8
1.3 Abc„„„„„„„„„„„„„„„„„„„„.„„„.9
CHAPTER TWO ABCCCCCCCC„„„„„„„„„„„„„11
2.1Abc„„„„„„„„„„„„„„„„„„„„„„„. 11
2.2Abc „„„„„„„„„„„„„„„„„„„„„„„12
2.3Abc„„„„„„„„„„„„„„„„„„„„„„„.13
CHAPTER THREE„
CHAPTER FOUR„
„
CONCLUSION„„„„„„„„„„„„„„„„„„„„„.
REFERENCES„„„„„„„„„„„„„„„„„„„„„
内 容 摘 要
当今世界，各国之间交流频繁，礼仪之论不再局限在国内，而成了国际交往需要重视的问题。同时，不可否认的是因为各国价值观念，文化，历史背景的不同，在礼仪实践中也存在差异。没有一个统一的标准，这些差异，只有一些约定俗成的东西，大家都基本认同，在交往中共同遵守。所以从事国际交流，国际商务的人，不论是政治，经济，文化，军事哪个领域，对这些礼仪都要熟悉。
国际商务和涉外工作也已经不再是少数人的专利，而是成为越来越多人的职业选择。在这个“以人为本”的时代，如何在跨文化的交流中，尽可能地尊重他人，又充分维护自己的尊严，是一项非常重要而具有挑战意义的事情，而国际商务礼仪就是市场竞争和国际商务大环境中人们必备的一门知识。
本文对商务礼仪进行了明确的界定,对商务礼仪的内容与归属、特征与原则、功能与操作进行了系统的阐述,较为详细地论述了商务介绍与问候,迎送礼仪,宴请规则,谈判礼仪以及柬书礼仪,同时阐明了国际商务礼仪对于商务人员的重要意义。
Abstract
Nowadays different nations communicate frequently. Etiquette is becoming an important issue, which is not confined only in the domestic affairs. At the same time, the values vary from nations to nations, so does the practice of etiquette. There is not an acknowledged standard and it is only a set of established rules which are obeyed by all the people. Therefore, a business man should be familiar with all the protocols in all fields, such as politics, economics, and culture and military.
International business is no longer the privilege of the minority of people. More and more people prefer to go into business. In the era of human-oriented society, how to respect others and maintain one’s dignity becomes a challenge. International business etiquette is the basic knowledge which should be applied in the competition in the international business environment. .
This thesis gives a clear definition of commercial etiquette and systematically explains its contents, categorizations, features, principles, functions and practices. It illustrates the business introduction, greetings, welcoming guests, entertaining visitors, international business negotiation, practical business English writing in detail. It also shows the significance of the commercial etiquette.
INTRODUCTION
Business communication and business etiquette
In an era of globalization, understanding the basics of etiquette and protocol that is, the type of behavior that others expect of you in both informal and formal settings—is an important skill. It can instill an individual with confidence to handle almost any situation in any culture and allow a businessperson t concentrate on the deal at hand rather than worrying about such distractions as which fork to use or which hand to use for passing food. Without an understanding of the basics of etiquette and protocol, you risk coming off as a boorish Neanderthal. You may even put your company’s image at risk or risk potential failure in the formation of key business relationships that are vital to global success. Finally, a well-honed sense and appreciation of local customs etiquette and protocol can make you stand out in a competitive global market.
In order to comprehend the International Commercial Etiquette, we should find out the full contents of its activities.
Just as its name implies, the International Commerce indicates that there is only one purpose of commercial activities, that is, to realize, increase and convert the value. One sales its goods to the other to realize the market value of this production, at the same time, the value is increased in this process, therefore, the seller gains some profits, which will be conversed into the value form needed in the next commercial campaign, no matter it is cash, products or service, thus, makes preparation of the following commercial activity.
International Commercial is based on the approbation and reception of each other’s trade motivations between the bargainers. Especially nowadays, this kind of activity is an action in which both sides are voluntary and almost without any force to press on. Besides, this kind of commercial activity goes along under the condition of free trade all over the world. Therefore, in the atmosphere of international commerce, the traders have the same quality, intent and environment, as well as three
CHAPTER ONE
ABC
CONCLUSION
Increased globalization has been one of the most important developments in the past decade. The Internet has been instrumental in accelerating the growth of business across borders. The ability to effectively conduct business with tradin
g partners around the world is essential in the twenty-first century. Savvy companies view the development of international business etiquette and communication skills as a strategy to distinguish their company from competing firms. One business educator has cautioned, "Being closely attuned to the orientations of diverse trading partners is an increasingly important advantage in the highly competitive global marketplace, where only the very best thrive." Colleges and universities have responded to this need by integrating international perspectives into the curricula. Business schools in particular have worked to internationalize the curriculum, partially through the expansion of international business communication courses. Even student clubs have recognized the need for enhanced understanding of other cultures, sponsoring popular business etiquette dinners and workshops on global business protocol.
Proper etiquette in today’s business world goes well beyond basic table manners( they are, after all, a given in most cultures) and common courtesies (allowing an esteemed colleague or superior to precede you through a doorway, for example). Think of all the elements that go into making a first impression. The list is lengthy. There is your manner of dress, your professional appearance, the color of your dress or tie, your body language, handshake, posture, amount of eye contact on introduction, where you put your hands, how you accept a business card and how you present yours as well as the actual content of the card-and you haven’t even sat down to begin talks.
Regardless of the culture, proper etiquette means maintaining your own values while respecting those of others. It does not mean slavishly following the rituals and practices of others to please your host. If you make an effort at the language, at understanding the basics of common courtesy, and avoid any offensive
acts, don’t be overly concerned about the subtleties- at least the first time around. To be honest, not that much is really expected of the first time visitor to another culture, thought a deeper understanding will be expected each time you visit. The value in understanding etiquette and protocol id in the confidence it gives you and the impression it makes on colleagues.
Although what is covered is handled well, there are some areas that could have received greater attention. For example, there is little discussion of the differences among the various countries and cultures in each continent. And I’d have liked more on business etiquette and the use of humor, entertainment and letters.
We previously discussed the importance of business etiquette in daily business activities in terms of "business introduce", dining, business invitations. There are some other important business etiquettes, such as the proper attitude towards foreign cultures, music and arts, the respect for their dining habits, holidays and religions. We will not discuss them in details because of the limited scope of this paper. Shortly put, understanding more about foreign business etiquettes put us in a good position to deal with all kinds of business occasions and hence facilitate the development of global trade.
References:
[1] Grace Fox. Everyday Etiquette, A Guide to Modern Manners[M].
[2] Mary Jane McCaffree, Pauline Innis. The Complete Handbook [8] R.G. Feltham. Diplomatic Handbook[M] .
[M]. Time-Life Custom Publishing.
[3] Williams-Sonoma, Inc. and Wedon Owen Inc. The Bar Guide
Berkley Publishing Group with Doubleday Direct, Inc, 1998.
of Diplomatc i[M],. Official and Social Usage.
[4] 杜培. 现代礼仪学[M]. 中国工人出版社, 1997.
[5] 韩欲和, 张彦. 涉外礼仪[M]. 译林出版社, 1996.
[6] 金正昆. 涉外礼仪教程[M]. 中国人民大学出版社, 1998.
[7] 李斌. 国际礼仪与交际礼节[M]. 世界知识出版社, 1985.
[8] 李天民. 现代国际礼仪知识[M]. 世界知识出版社, 1999.
[9] 宋长美. 对外交往中的礼仪礼节[M]. 黑龙江人民出版社,1996.
（中文参考文献按拼音顺序排，英文按字母顺序排。英文在上，
本论文来自网络转载，请勿抄袭。 中文在下。）
A Study on International Commercial Etiquette and Its Significance
商务礼仪及其意义研究
学 号：
身 份 证 号：
姓 名：
院 系：外语学院
专 业：XXXXX
年 级：2008级
指导教师：xxx
CONTENTS
(TIMES NEW ROMAN 小三号加黑加粗)
INTRODUCTION„„„„„„„„„„„„„„„„„„„„.1
CHAPTER ONE ABCCCCCCCC„„„„„„„„„„„„„. 7
1.1 Abc„„„„„„„„„„„„„„„„„„„„„„„. 7
1.2 Abc „„„„„„„„„„„„„„„„„„„„„„„.8
1.3 Abc„„„„„„„„„„„„„„„„„„„„.„„„.9
CHAPTER TWO ABCCCCCCCC„„„„„„„„„„„„„11
2.1Abc„„„„„„„„„„„„„„„„„„„„„„„. 11
2.2Abc „„„„„„„„„„„„„„„„„„„„„„„12
2.3Abc„„„„„„„„„„„„„„„„„„„„„„„.13
CHAPTER THREE„
CHAPTER FOUR„
„
CONCLUSION„„„„„„„„„„„„„„„„„„„„„.
REFERENCES„„„„„„„„„„„„„„„„„„„„„
内 容 摘 要
当今世界，各国之间交流频繁，礼仪之论不再局限在国内，而成了国际交往需要重视的问题。同时，不可否认的是因为各国价值观念，文化，历史背景的不同，在礼仪实践中也存在差异。没有一个统一的标准，这些差异，只有一些约定俗成的东西，大家都基本认同，在交往中共同遵守。所以从事国际交流，国际商务的人，不论是政治，经济，文化，军事哪个领域，对这些礼仪都要熟悉。
国际商务和涉外工作也已经不再是少数人的专利，而是成为越来越多人的职业选择。在这个“以人为本”的时代，如何在跨文化的交流中，尽可能地尊重他人，又充分维护自己的尊严，是一项非常重要而具有挑战意义的事情，而国际商务礼仪就是市场竞争和国际商务大环境中人们必备的一门知识。
本文对商务礼仪进行了明确的界定,对商务礼仪的内容与归属、特征与原则、功能与操作进行了系统的阐述,较为详细地论述了商务介绍与问候,迎送礼仪,宴请规则,谈判礼仪以及柬书礼仪,同时阐明了国际商务礼仪对于商务人员的重要意义。
Abstract
Nowadays different nations communicate frequently. Etiquette is becoming an important issue, which is not confined only in the domestic affairs. At the same time, the values vary from nations to nations, so does the practice of etiquette. There is not an acknowledged standard and it is only a set of established rules which are obeyed by all the people. Therefore, a business man should be familiar with all the protocols in all fields, such as politics, economics, and culture and military.
International business is no longer the privilege of the minority of people. More and more people prefer to go into business. In the era of human-oriented society, how to respect others and maintain one’s dignity becomes a challenge. International business etiquette is the basic knowledge which should be applied in the competition in the international business environment. .
This thesis gives a clear definition of commercial etiquette and systematically explains its contents, categorizations, features, principles, functions and practices. It illustrates the business introduction, greetings, welcoming guests, entertaining visitors, international business negotiation, practical business English writing in detail. It also shows the significance of the commercial etiquette.
INTRODUCTION
Business communication and business etiquette
In an era of globalization, understanding the basics of etiquette and protocol that is, the type of behavior that others expect of you in both informal and formal settings—is an important skill. It can instill an individual with confidence to handle almost any situation in any culture and allow a businessperson t concentrate on the deal at hand rather than worrying about such distractions as which fork to use or which hand to use for passing food. Without an understanding of the basics of etiquette and protocol, you risk coming off as a boorish Neanderthal. You may even put your company’s image at risk or risk potential failure in the formation of key business relationships that are vital to global success. Finally, a well-honed sense and appreciation of local customs etiquette and protocol can make you stand out in a competitive global market.
In order to comprehend the International Commercial Etiquette, we should find out the full contents of its activities.
Just as its name implies, the International Commerce indicates that there is only one purpose of commercial activities, that is, to realize, increase and convert the value. One sales its goods to the other to realize the market value of this production, at the same time, the value is increased in this process, therefore, the seller gains some profits, which will be conversed into the value form needed in the next commercial campaign, no matter it is cash, products or service, thus, makes preparation of the following commercial activity.
International Commercial is based on the approbation and reception of each other’s trade motivations between the bargainers. Especially nowadays, this kind of activity is an action in which both sides are voluntary and almost without any force to press on. Besides, this kind of commercial activity goes along under the condition of free trade all over the world. Therefore, in the atmosphere of international commerce, the traders have the same quality, intent and environment, as well as three
CHAPTER ONE
ABC
CONCLUSION
Increased globalization has been one of the most important developments in the past decade. The Internet has been instrumental in accelerating the growth of business across borders. The ability to effectively conduct business with tradin
g partners around the world is essential in the twenty-first century. Savvy companies view the development of international business etiquette and communication skills as a strategy to distinguish their company from competing firms. One business educator has cautioned, "Being closely attuned to the orientations of diverse trading partners is an increasingly important advantage in the highly competitive global marketplace, where only the very best thrive." Colleges and universities have responded to this need by integrating international perspectives into the curricula. Business schools in particular have worked to internationalize the curriculum, partially through the expansion of international business communication courses. Even student clubs have recognized the need for enhanced understanding of other cultures, sponsoring popular business etiquette dinners and workshops on global business protocol.
Proper etiquette in today’s business world goes well beyond basic table manners( they are, after all, a given in most cultures) and common courtesies (allowing an esteemed colleague or superior to precede you through a doorway, for example). Think of all the elements that go into making a first impression. The list is lengthy. There is your manner of dress, your professional appearance, the color of your dress or tie, your body language, handshake, posture, amount of eye contact on introduction, where you put your hands, how you accept a business card and how you present yours as well as the actual content of the card-and you haven’t even sat down to begin talks.
Regardless of the culture, proper etiquette means maintaining your own values while respecting those of others. It does not mean slavishly following the rituals and practices of others to please your host. If you make an effort at the language, at understanding the basics of common courtesy, and avoid any offensive
acts, don’t be overly concerned about the subtleties- at least the first time around. To be honest, not that much is really expected of the first time visitor to another culture, thought a deeper understanding will be expected each time you visit. The value in understanding etiquette and protocol id in the confidence it gives you and the impression it makes on colleagues.
Although what is covered is handled well, there are some areas that could have received greater attention. For example, there is little discussion of the differences among the various countries and cultures in each continent. And I’d have liked more on business etiquette and the use of humor, entertainment and letters.
We previously discussed the importance of business etiquette in daily business activities in terms of "business introduce", dining, business invitations. There are some other important business etiquettes, such as the proper attitude towards foreign cultures, music and arts, the respect for their dining habits, holidays and religions. We will not discuss them in details because of the limited scope of this paper. Shortly put, understanding more about foreign business etiquettes put us in a good position to deal with all kinds of business occasions and hence facilitate the development of global trade.
References:
[1] Grace Fox. Everyday Etiquette, A Guide to Modern Manners[M].
[2] Mary Jane McCaffree, Pauline Innis. The Complete Handbook [8] R.G. Feltham. Diplomatic Handbook[M] .
[M]. Time-Life Custom Publishing.
[3] Williams-Sonoma, Inc. and Wedon Owen Inc. The Bar Guide
Berkley Publishing Group with Doubleday Direct, Inc, 1998.
of Diplomatc i[M],. Official and Social Usage.
[4] 杜培. 现代礼仪学[M]. 中国工人出版社, 1997.
[5] 韩欲和, 张彦. 涉外礼仪[M]. 译林出版社, 1996.
[6] 金正昆. 涉外礼仪教程[M]. 中国人民大学出版社, 1998.
[7] 李斌. 国际礼仪与交际礼节[M]. 世界知识出版社, 1985.
[8] 李天民. 现代国际礼仪知识[M]. 世界知识出版社, 1999.
[9] 宋长美. 对外交往中的礼仪礼节[M]. 黑龙江人民出版社,1996.
（中文参考文献按拼音顺序排，英文按字母顺序排。英文在上，
本论文来自网络转载，请勿抄袭。 中文在下。）