设计沟通管理的体系与模式研究

摘要

对于设计企业来说，设计管理是推动企业获得竞争优势的重要因素。而有效的设计沟通管理又是设计管理取得成功的至关重要环节。

设计是由所有“设计人”共同协作完成的过程和结果，设计管理是由诸多环节所构建和组织起来的一个系统，无论是设计项目管理、设计组织管理或创新管理，没有一项不是借助于好的沟通才得以顺利进行。设计沟通贯穿整个设计管理实践的全过程，是实施各项管理职能的主要方式、方法、手段和途径。企业设计管理的成败和设计沟通的好坏是密不可分的。我们深刻地感觉到，有效设计沟通是设计管理正常运转和不断发展的重要手段，是实现设计管理目标的必不可少的工作方式。

本文从探讨企业中设计管理的体系构架到管理沟通的内容入手，主要通过对设计沟通理论的分析，结合目前设计企业管理实际情况，发现旧的设计沟通渠道单一或不完善，缺乏灵活性，信息沟通反馈机制不健全，主要是没有形成一个设计沟通管理体系和规范，进而使企业内外部的信息传递进程缓慢，降低了工作效率。因此提出了建立有效沟通设计管理模式的概念、途径和方法，详细阐述了设计沟通架构中“设计人”内外部设计沟通问题，并且最终应用于设计管理中。

关键词:设计管理；设计沟通；设计沟通管理

ABSTRACT For design company, design management is one of the important factors to promote enterprises to achieve competitive advantage. The effective design communication

management is the crucial link of design management success. Design is done jointly by all the "designer" collaboration process and result, design management is built and organized by the many links of a system, whether the design project management, design management and innovation management, not a with good communication to run smoothly. Design communication throughout the whole process of design management practice, is the main way to implement various management functions, methods, means and ways. The stand or fall of enterprise design management and design to the success of the communication are inseparable. We deeply feel that effective communication is design management function and important means of constant development, design management is to realize the goal of essential way of working. This paper discusses system framework of design management in the enterprise to manage the content of communication, mainly through the analysis of the design of communication theory, combining the design management enterprise actual situation, found that the old design communication channels of a single or imperfect, lack of flexibility, information communication and feedback mechanism is not sound, the main is not formed a design communication management system and standard, thus make the enterprise internal and external information transmission process is slow, reduce the working efficiency. Thus puts forward the concept of establishing effective communication design management mode, ways and methods, expounds the design communication "creator" in the framework of internal and external communication problems, and finally used in the design and management. Key words: design management; Design communication; Design communication

management

第1章绪论 . ............................................................................................................................... 4

1.1设计管理中设计沟通的现状 . ........................................................................................ 5

1.2课题研究思路与方法 . .................................................................................................... 7

第2章设计沟通管理 . ............................................................................................................... 8

2.1设计管理 . ........................................................................................................................ 8

2.1.1设计管理的定义 ................................................................................................. 8

2.1.2设计管理的理论构架 ........................................................................................ 9

2.1.3设计管理的过程与流程 .................................................................................. 10

2.2管理沟通 . ...................................................................................................................... 11

2.2.1沟通的定义 . ....................................................................................................... 11

2.2.2管理沟通的概念 ............................................................................................... 11

2.2.3管理沟通的体系架构 ...................................................................................... 11

2.3设计沟通管理 . .............................................................................................................. 12

2.3.1设计沟通的定义 ............................................................................................... 12

2.3.2设计沟通的功能 ............................................................................................... 12

第3章有效设计沟通管理体系和模式的建立 . ..................................................................... 13

3.1建立有效设计沟通管理体系 . ...................................................................................... 13

3.1.1设计沟通管理的有效性及评价 ..................................................................... 13

3.1.2有效设计沟通管理对于企业设计管理的重要性 ...................................... 13

3.1.3建立有效设计沟通管理的方式、方法 . ....................................................... 14

3.2建立有效设计沟通管理模式、模型 . .......................................................................... 14

3.2.1设计组织成员相互之间、与社会之间的互动管理模式 ......................... 14

3.2.2企业设计沟通管理模型 .................................................................................. 15

第4章结论与展望 . ................................................................................................................. 16

4.1本文的研究结果 . .......................................................................................................... 16

4.2对企业经常出现的设计沟通障碍和问题做了详细分析 . .......................................... 16

4.3`初步构建了设计沟通管理体系和模式 . ..................................................................... 16